So you’re new on board and have landed yourself a plum manager job, one of several general manager jobs that your company had vacancies for, but you don’t know what to do and how to go about things. You have all the theoretical knowledge and know how about being a manager, but practically, the situation is quite different and you don’t know what to do.Well, my friend, this is the situation faced by every new manager, whether you’ve taken on sales manager jobs, project manager jobs or operation manger jobs or even, the aforementioned general manager jobs! It’s nothing new, every manager has to go through it and you will too! But, to help you out, here are a few myths about being a manager unraveled for you!Management Myths• A mistake which every new manager makes is that he believes that he can frame and implement new policies of his own free will. But, that’s a myth and you need to bust it! A new manager throwing his weight around will just earn resentment from his subordinates. Did you ever consider the fact that your new policies could annoy or even offend various departments? You should at best make suggestions to the top management and implement your policies through them!• You do not have absolute authority as a new manager! Yes, that’s true; the myth about having power or being “the boss” is just that, a myth. You need to earn respect from your peers and from your direct subordinates and obviously your own boss. That is a measure of your success in manager jobs.• Control is one hell of a word. It isn’t really easy to control your direct reports because, though you might be in a position superior to theirs, their knowledge and experience far outweigh yours. Plus, your direct reports will, more often than not, have the best interests of your company at heart, so try not to overrule them too often.• Your opinion is supreme. That is a myth you really need to bust! Managers are employees who help to keep things running smoothly. You should only repeat processes if they give you fruitful results and find favor with everyone on the team. Not because they are profitable for the company or you! Being a manager always means that you have to pay special attention to the human aspect of things.• Coordinating team work – A great manager is one who can smoothly and effectively run a team. It is quite easy to extract the best performance from your subordinates. They are most talented anyway! But, everyone knows that a team performs better than a single individual and you will only be successful as a manger if you can make sure that your team of performers is well coordinated!Manager jobs aren’t too many in a company, this is because it takes special talent to be a manager and run things. But, attached to the management jobs are a few myths and as a new age manager you have to bust them!
The very basic formula of any marketing is:Defining Prospects + Contact Details + Campaign = MarketingThe act of automating these steps with the help of technology and software turns it into Marketing Automation.Thus, when with the help of a business software some or many steps of marketing are handled automatically by a software or application, that’s called marketing automation.Beginning of Marketing AutomationSo, at the beginning, when computer and internet were new and weren’t matured as much as they are today, the marketing companies used to compile a long list of prospective clients and then send them the same mail one by one. Then someone invented a function by which people were able to enlist all email IDs in one email and send a bulk email.We can call that the first Marketing Automation attempt as the system had automated one part of the marketing campaign. Now there was no need to send each individual one by one. It was now done with a single click. Though, you had to create a database of all the email IDs first, but the repetitive process of composing the same email for every individual was discarded.From the that time on, people have just built upon the same idea, transformed more manual steps into the automatic ones and more and more repetitive efforts performed by executives has turned into automated ones.Today, it is possible to send one mail to a thousand (or a million) people without writing a single word, without entering email IDs manually or hitting send at the moment you want send it.How? A few types of mails have readymade formats available for free. You can take that format as the body of your mail. Then there are services which provide you list of email IDs in the domains you require. And then on an email client, you schedule your emails to automatically be sent without your presence. See? Nothing is written and yet you have sent thousands of emails with a few clicks.Though, such email with readymade templates will have a very low conversion rate. Yet, it reflects the reach and advancements in the marketing automation segment. You are only required to tell the software what you want to do and then, everything is done automatically.Marketing Automation: Intelligence GatheringMarketing Automation software has gone advanced and thus they have also made the every steps of marketing advanced. The aforementioned simple formula of marketing has become complex, much more focused, centralized and aligned for the maximum ROI. Nowadays, only gathering lists of email IDs isn’t enough. For maximum efficiency you have more software and techniques to discard the people and steps which have less possibility to turn into conversion. You can target only those people who have higher likability of turning into a customer.How you/software know that?Today, in the times of matured internet with the social media sites, increased internet footprints, there is software available which follows and tracks a person’s internet footprint on social media, search engines, different websites and all the things they click and look out for on the internet. After that, the software segmentizes the data and turns it into actionable information. Basing on that information, the tool suggests you the people which are most likely to convert into customer as they are probably following the similar things which falls into the product category of your product or their interests and search results suggests that they are interested into the product you are selling i.e. a person running a big firm is more likely to buy your CRM (Customer Relationship Management) system than a man who sells candies at a local shop. Thus, you can discard the people who aren’t going to buy your product and focus only on the people with higher likability. This way, your spending on mail clients shows higher ROI with maximum efficiency. The rate of replies, mail openings, leads and ultimately to the conversion also stays high.Thus, the software and tools are helping to maximize your performance by intelligence gathering from online sites and people’s online footprints. Collected intelligence is helping you to do marketing efficiently, smartly and with higher return.Marketing Automation: Workflow Automation inside the CompanyThere is this third part of the marketing automation which furthers the game to the next level which makes sure that you are always there to close the deal for any customer who is interested in your product. It’s called Workflow Automation.Workflow Automation actually tracks the performance of the recent marketing campaign and sees if the prospect has reached to a level where he is considering buying your product. He is probably visiting your website regularly, spends longer time on it or is visiting the product pricing page. At that time, the marketing automation software understands the prospect’s higher possibility of turning into a conversion. At that critical time, the software sends to one of your marketing executive an alert for such a prospect who, from there on, can take predefined steps to ensure the prospect turns into a conversion. The Marketing Automation Software are looking at the people’s profiles, habits, nature and collective psychographic data to understand if he will be interested in your product or not.That’s marketing automation at its maximum performance.You can understand that all the marketing automation tricks, techniques and ways described here are just the extensions of the decades old basic marketing formula. Those three steps are now highly matured with their own sub-parts, polished to a level where the conversion ration stays high, with segmented information about the prospects to target only the best ones and achieve results with far higher leads and conversions than its basic counterpart.Marketing Automation isn’t only for Email Marketing.That’s true. Whenever a person thinks of online marketing, email marketing pops up the first. But, as its well-known, there are a lot of other ways to market your product online. Social media posts, online conferences/calls/webinars, website promotion, advertisements, etc. There are a lot of options and each one is a marketing effort.Now, in each of these techniques, if there is a Marketing Automation Software available which is making a few steps automatic i.e. posting on multiple social media sites at once or posting articles/press releases automatically on multiple article directories or article/PR submission sites, then that software is helping in your marketing campaign and is making it automatic. That is also a marketing automation software.Marketing Automation isn’t bound only to email marketing.How to know if you require a marketing automation software?The criteria is simple. If you rely on email marketing, social media marketing and other traceable online marketing techniques, then here are the situations to use a marketing automation software:
If you are repetitively sending thousands and thousands of emails to your prospect on daily/weekly/monthly basis
You require a detailed review of your marketing campaign
Using a software reduces cost/time/efforts spent on the task greatly
BenefitsBenefits of marketing automation are:
It accelerates the whole campaign tremendously
Marketing Intelligence helps you to target only prospects with higher conversion possibility
Your employees get great support to track down and assist the most interested prospect. Thus, it goes to the last mile to ensure one more deal is closed.
The detailed analytics and statistics help you to get better and better with your every campaign
Seller financing is extremely powerful because the buyer and the seller have control over all the terms of the transaction. That means that there are virtually unlimited applications for seller financing. However, all of the options for seller financing fall into just a 2 major categories: financing after the closing and financing before the closing.The following 4 types of financing occur after the closing:1. Free and Clear Financing – When a seller owns a property “free and clear” there are no liens or encumbrances on the property. In this situation the seller and the buyer are free to make any terms they want to in order to make a deal successful.2. Equity Only Financing – This type of financing means that the seller only finances their equity in a property. The buyer is responsible for getting new financing to pay-off all of the seller’s encumbrances and liens. The seller is then free to finance the equity in the property.3.Wrap Financing – This is also known as “subject to” or “blanket” financing. In this situation the buyer takes the property “subject to” the existing mortgage. The buyer is responsible for making mortgage payments to the seller and the seller is responsible for making mortgage payments to the original lender.4.Combo Seller Financing – This type of financing is a combination of the financing options #2 & #3. The buyer can “wrap” the underlying mortgage and finance the seller’s equity.The next 4 types of seller financing occur before the closing:5.Purchase Option – Any time the buyer gives money to the seller (option payment) for the right to purchase the property at a given price (option price) and within a given timeframe (option period) the buyer has a “purchase option”. This is a form of seller financing because the seller still is responsible for the property and any payments until the buyer purchases the property (exercises their option to purchase) or the option expires.6.Extended Closing – An extended closing is similar to a purchase option except that the extended closing is done with a Real Estate Purchase Contract (REPC). In the extended close the closing deadline is extended or put into the future significantly further than a typical real estate purchase.7.Open-ended Closing -The open-ended close is also done with the REPC except the closing deadline is tied to a future event (such as the completion of an addition or remodel). The closing only occurs after the future event has occurred or has been completed.8.Seller Partnerships – In this situation the seller may sell the property or may retain ownership. In either case, the seller contributes the property (and possibly some capital) as their contribution. The buyer would contribute the work and knowledge (and possibly some capital) to create or enhance the property value. The property would then be refinanced by the buyer or sold to a third party. The seller would get his equity and capital contribution plus an agreed partnership split of the additional profits on the transaction.The great thing about these 8 types of seller financing is that every option can be used to benefit both the buyer and the seller. Using these seller financing options a seller can actually get a buyer to come in and improve their property, do all the fix-up and repair work at the buyer’s expense, and the buyer is excited about doing the work! I’ll explain how this can be in my next article…